Do your new year online marketing plans include Facebook advertising to promote your Facebook Business Page? Are you familiar with Facebook’s algorithm called EdgeRank? Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2,500 loyal brand advocates who have Liked your page, only a numbers of these people who may see what you post and you have no control over it.
Nowadays, Facebook statistics show organic reach for your Business Page is dropping off a high-rise. Facebook’s suggested solution is for your business to pay for Facebook advertising. To be clear, Facebook is purposefully limiting the number of people who see your posts and suggesting you advertise with them so the people who already Like your page, have a better chance of seeing what you post.
Keep in mind that this is not the most recent news. In 2007 CEO Mark Zuckerberg announced, “The next hundred years will be different for advertising, and it starts today.” Then, in 2012 before the IPO we started to learn about “Facebook’s EdgeRank algorithm, designed to enhance users’ experience by putting only the relevant content in their news feeds.” Plus, Facebook gets to determine what’s relevant to you.
Should Your Business Question Its Facebook Presence?
Here is how you should see it: many businesses around the world have created Facebook Pages. They have paid to sponsor posts and bought advertising in order get more people to Like the Page. Now, business owners have to pay even more money just so the people who Like their Page can see their updates.