The Psychology of Websites

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All marketers want to see their prospects and audiences go down toward their marketing funnel, eventually converting to paying customers. They utilise social media, create content that they hope resonates, and optimise their sites in hopes of pulling out certain behaviours from those customers. Therefore, psychology – which is the study of mental functions and behaviors – is a fundamental part of what we do.

In the last month Whiteboard Friday from The Moz, Nathalie Nahai – a web psychologist – explains some of the more rough aspects of people’s behavior online, offering insight into ways online marketers can improve their efforts to reach them.

Here is a capture of the whiteboard:

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