There is no 100% guarantee for a viral campaign success. However, some of them show that heavily shared content can bring about an increase in awareness, sales and donations.
The infographic below takes a closer look at what viral marketing is, the benefits of viral content, three samples of viral campaigns that translated into dollars, and how can you measure viral success. More importantly, it describes six powerful tips you can employ to design a successful viral marketing campaign. Here are six of them:
- Concept. Choose a strong concept, which could take a novel or weird approach, to generate viral traction within your target audience.
- Timing. Don’t compete with competitors for the top spot, wait for the right moment when your message will be seen and remembered.
- Relevance. Launch your campaign or content at a time when it’s relevant and influencers will take notice.
- Emotion. Trigger a feeling or emotional response in your audience that inspires them to share content.
Influence. Find the most relevant celebrity ambassador for your brand and use influencers to help push content.
Participation. Inspire your audience to get involved with all stages of a campaign and encourage conversations.