The issue about how influencer marketing is changing the marketing landscape has floated around for several years.
As someone with critical thinking capability, you might be quite sceptical about this claim. Still, the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.
Take a look at the following infographic for more detailed information.
Infographic credit: Shane Barker