The Role Of Mobile And Social Identity Toward The Rising Popularity Of Digital Advertising (Infographic)

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Social media has become one of the most dependable and popular tools when it comes to marketing. Currently, it’s one of the most popular methods for bringing attention to brands in order to engage and retain customers.

The story came a long way since 2005 when Facebook offered the very first advertising option. Since then, the annual revenue for social media advertising has reached an astonishing $8.4 billion. Before social media was founded, television advertisements were considered one of the best ways to share your brand and gain customers. However, things are entirely different now, since TV commercials are quickly turning into money wasters.

The fact is, TV won’t go away yet it’s not worth the money most entrepreneurs invest. It’s easily the industry where the most money is burned each year. The lack of success to people ignoring commercials altogether because they’re more focused on other forms of online marketing.

Social media sites are somewhere that consumers invest a lot of time and energy, and that’s also the reason they are one of the most profitable forms of advertisements to date. In today’s infographic, you will learn several statistics that social media holds a leading role in current marketing tactics.

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Infographic credit: Salesforce