Want your video to get viral? Congratulations. You’re not the only one.
“Viral marketing” is the new buzz phrase in marketing industry, and it seems the number one goal of every Internet marketer in the world. Fortunately, both professional marketers and amateurs realise that videos have the biggest viral ability compared to other media formats. Research shows that we remember images and spoken words more than printed text. Plus, visual content gets a lot more shares, clicks, and likes than just plain text.
If you really want to reach your audience online, video is your best shot. Research shows that 85% of Internet users in Australia alone watch video online, and the average visitor to your site will spend 100% more time on a page that has a video. Plus, after watching a product video, viewers will be 85% more likely to purchase that product.
However, getting people to watch your video is the intricate part. Every single minute of the day, over 60 hours of video are uploaded to YouTube, and 700 of those YouTube videos are shared on Twitter. Most of those videos just get lost in the crowd. That’s why it’s important to prepare your video to go viral.
While luck is certainly a factor in going viral, it’s not everything. There is no 100% guarantee even the perfectly shareable video will viral. Luck is hard work, and understanding what is opportunity and what isn’t.
You can prepare your video for Internet fame by following the steps covered on the infographic below. From what content to include, to the perfect time to release your video, to exactly where and how to promote it, check out the graphic below for an all-inclusive guide to getting your video to go viral.