The State of Retailer’s Social Media Engagement (Infographic)


Are retail brands ready for the social media holiday rush? Will they keep pace with their customers’ expectations and respond on social quickly?

With the coming of holiday season, the stakes are higher than ever for retailers, especially when National Retail Federation estimated that holiday sales will increase to $656 billion in 2016. In today’s post, we’ll present an infographic that examines how well Fortune 100 retail brands are engaging with consumers across social platforms.

The infographic reveals that the retail industry did well in interacting with their consumers, providing insights into the products they sold, posting content about getting the most from those products and often linking to promotions that can drive sales. As retail brands seek to garner attention from consumers during the holiday rush, it is crucial for them to engage, listen and respond to customers on social media. In fact, Twitter found that customers are willing to spend up to 20% more with a brand if that brand responds to their social media activities.

Take a look at the complete data at the infographic below.


Infographic credit: Lithium

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