The State of Social Selling in 2016 (Infographic)


Social selling continues to be one of the rising stars of the sales industry as large and small businesses continue to incorporate in into their existing processes.

However, what results are they seeing? How do they go about implementing social tactics? What challenges do they face? The following infographic examines the current state of social selling, including trends, benchmarks and results.

Before delving deeper, here are some important points:

  • The importance of social selling will continue to increase in 2016 as (almost) 63 percent of respondents state that social selling is important to close more business.
  • 61 percent of organizations that are actively engaged in social selling report a significant positive impact on their sales revenue growth.
  • LinkedIn reign supreme as the number 1 platform for social sellers followed by Twitter.
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Infographic credit: Sales for Life