It seems obvious, but really, try to build a website your users WILL love.
In the past, many businesses were uncertain whether they even needed a website or not. They argued that a company website is tertiary for their business. Now, time has changed quickly. With the boom of the Internet and social media, a business isn’t considered ‘trustworthy’, until they have at least one online presence. No matter what you sell, odds are your prospects are going to search for your website to see the detail of the desired product. If you don’t have a website, you will lose at least one potential prospect.
Before, you had an opportunity to make a deal when someone walked into your retail location or via phone. Today, a big portion of the sales process has nothing to do with you actively engaging with the potential buyer. The deal takes place on your website, social media and with the aid of a Google search.
That’s why you must build a website your users will love.
Unfortunately, there are many bad websites out there. They’re badly designed, built for the business’ ego rather than the customer’s need, or simply outdated.
Don’t be one of them. Here are three points to consider when building a customer-friendly website:
1. User Experience
Website appearance is everything for both customers and prospects. When building a website, always keep the user’s perspective all the time. You want them to have a memorable and enjoyable experience when visiting your website. Audience interaction is the key. Give them a quiz, help them find answers / solutions to their questions / problems, or offer them something they might want to share with others.
- Let your company’s personality be a part of the site, both in design and voice.
- Make your website’s navigation as simple and intuitive as you can.
- Remember the eye flow principle. Give your visitors plenty of white space and eye rest.
2. Don’t Be An Egotist
Briefly talk about your business and spend more space on how you can help your visitors. Everything should be presented from their perspective, not yours. You might need an outside perspective to help you identify what truly matters to your audience.
- Don’t overly share. You still need to speak with your customers directly.
- Start at the elementary level, as not every visitor will already be an expert.
- Leave them wanting more so they will call you or send an email.
- Content is king. Keep the content fresh. Stale content does not sell.
- Cascade your content. Start with a little text and then let them choose to “Read More” if they want it
3. Responsive Design
With the boom of mobile devices, never assume that everyone is using their PC to access the Internet. Check your site’s appearance on desktops, laptops, tablets and smart phones.
- Pay attention to page placement. Your most important content should be above the fold.
- Give them more than one way to navigate.
- Use landing pages to help diverse audiences get where they want to go.
Don’t let bad and mediocre websites discourage your prospects from becoming customers. You need a better website now or you will start losing your customers. Call us today on 1300 911 772 or visit our website to see our other services.