Posting the same contents or blog posts on social media more than once can be quite a discouraging thing to do. Some people don’t like this idea at all, while others suggest it sturdily. Why should you post the same content on your social media channels more than once? Here are the three main reasons:
1. Gaining More Traffic
The first and perhaps the most obvious reason to share your content more than once is to drive more traffic that the initial share. Tweeting posts from the blog more than once gives you more traffic and more engagement (favorites, Retweets). Sharing the same contents in a reasonable “gap” is effective to maximize traffic and therefore advertising sales. Each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?
2. Appears On Multiple Time Zones
Other reason you should provide content repeatedly is because people live in different time zones and have different social media habits. Even if you only Tweet the same thing a couple of times, if you spread out your Tweets (or Facebook posts, or updates on other social networks), you’ll be able to reach more people who might have otherwise missed out on seeing your content.
3. Reaching New Followers
Some if not a lot of your posts might be still relevant months after you publish them. The other thing that changes after you publish a post is that when more people follow you on social networks. So, if you repost content from your blog that’s six months old, many of your followers will be seeing it for the first time, so they will get value out of it even though it’s old content.
You can use a tool like Twitter Counter to track your follower growth, so you know when it’s a good time to repost some of your older content. When there is a big difference in engagement on a different headline like that, people usually go back to the original post and change the title itself (the URL never changes, just the heading of the blog post), so this can be a really useful learning experience for us, as well as helping you to share your content with more people.