Blogging phenomenon has become quite popular in the last decade. It is believed as one of the “modern media” that gives its users the ability to express their ideas, opinions or feelings about virtually any imaginable subject matter.
Recently, Tumblr has added two new ways to keep their bloggers coming back. There is one similar keyword that ties these two new options from Tumblr. It is GIF.
The first announcement from Tumblr introduced a new way for users to find GIFs to incorporate in users’ posts. Through the new GIF search feature, users simply click the “+” button followed by the “GIF” button to search through Tumblr’s library of GIFs. Once users select a GIF, the GIFs original poster will be notified right away that another users has reposted their content.
The second announcement from Tumblr is about the launch of Tumblr TV, a new way to view GIFs. When visiting Tumblr TV, users’ entire screen is used to show GIFs, turning the screen into a TV essentially. Interestingly, users are able to customize their Tumblr TV experience and even make their own channel to attach to their blog.
With these two updates, it is clear that Tumblr want to get GIF users’ attention, since most Tumblr users are indeed employing GIFs in their posts. So, how can you turn this situation into your advantage? It’s simple. Just remember to use more GIFs if you decide to use Tumblr in the next social media marketing campaign.