On April 2010, Twitter had launched its Promoted Tweets for marketers to reach new audiences and engage with more than 200 million active Twitter users on PC and mobile devices.
And here comes the release of Twitter Ads API. The goal of this API is simple: to make it easier to manage campaigns and get more value out of advertising with Twitter.
In other words, marketers will have the ability to work with the initial set of Twitter Ads API partners to manage the ad campaigns and combine them into the other marketing plan while normal users will continue to see the most relevant Promoted Tweets from advertisers. With this Ads API, marketers now have more tools to deliver the right message to the right audience, from PC or mobile devices.
In addition to this new Ads API, here are the first five partners who have built on it:
Want to be a beta tester for this API? You can apply here.