Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self-service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.
Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using its promoted tweets, promoted accounts and targeting tools. Previously, there was a minimum spend required from advertisers to use its full-service offering. Now, advertisers can advertise on the platform as easily as sending a tweet.
The self-service ad platform has already been released to more than 20 countries in the past 12 months. In the US, many small and medium-sized businesses use Twitter’s advertising platform. They are expected to participate just like larger businesses. The platform is being launched in Australia by Richard Aflonsi, Twitter’s Vice President of global online sales.
Furthermore, Twitter also revealed its modular training program to encourage agencies in how to get the best out of Twitter for clients, thus scaling up a brand strategy team to work more closely with clients. The social media corporate expects small businesses that already use Twitter to organically take up the opportunity to boost their reach with paid ads, which has happened overseas.
Twitter is publishing a research report designed to persuade small businesses. It claims 61% of people had recently discovered a new small business on Twitter, and 31% went on to make a purchase. It also claims that 70% of respondents “feel better about an SMB after reading its tweets”.
Moreover, Twitter defines a small and medium sized business term as “any company that is not a large corporate, ranging from retailers to app developers.” The company has surveyed 1,000 Australians who use Twitter every month and follow a small business.