UNIQLO’s “Recipe” App: A Wonderful Mix of Food, Style and Music


After breaking the traditional ecommerce style with their creative online shopping called UN-Q, the clothing giant brand UNIQLO has come up with a new breakthrough marketing strategy. They called it “UNIQLO Recipe”: a fun, life wear matching food app. The app does not only bring you splendid recipes from six executive chefs, but also matches UNIQLO clothing to each dish, just like a colour selector. It’s a pretty unique app. If you are a culinary connoisseurs or fashion lovers, you will definitely love this app. Check out its promotional video: