Using Reddit As Customer Research Source (Infographic)



Have you ever felt that your ideal customers are all meeting in some secret location? What if you haven’t been invited to this source all this time?

Well, you’re not exactly wrong. In 2015, Reddit has received 82.54 billion pageviews. People visit Reddit to read, comment, and socialise. The good news is, it covers just about every topic under the sun, including your business’ niche. The site and its users are somewhat intimidating at first, but Reddit is a vibrant community full of open, (sometimes painfully) honest, oddball dialogue. Your target customers are here pouring their hearts out, so it’s time that you to take advantage of this gold mine of customer research.


Infographic credit: Salesforce