One of the most unique ways in recruiting right now is using social media to reach candidates.
One of the reasons it works so well (as highlighted in the infographic below) is that it helps recruiters and hiring managers reach a segment of the potential candidate pool that’s been traditionally hard to connect with – people who aren’t actively looking for a new job.
Also known as “passive candidates” these are people who have great qualifications and would consider working elsewhere, but just haven’t started the job search. It turns out that 75% of potential candidates are not actively searching for a job.
Recruiters can now reach this huge talent pool using Periscope, Twitter, Facebook and Instagram. LinkedIn also offers tools that make it especially powerful. It’s great news at a time when it’s taking longer than ever to fill positions, and when 60% of hiring managers are concerned that unfilled positions are hurting the bottom line. However, using social to reach passive candidates begs a question: “Do candidates who weren’t actually seeking jobs perform as well as active job seekers?”
Take a look at the following infographic for more detailed information.
Infographic credit: Betterteam