This is another creative digital marketing campaign that was created Virgin Mobile Australia. Recently, the company has just launched ‘Game of Phones’, an app that parodied on the famous TV Show, Game of Thrones. The app itself utilises the main concept of “MINI Getaway Stockholm” campaign in 2010. In this new Alternate Reality Game that’s played out in the streets, you battle to other contestants to become the King and win a share of $200,000. Along the way, you can earn prizes, all you have to do is find them, “steal” them and then keep a distance between you and other player who also trying to become a King.