Volkswagen’s New “VW Match” Website

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Volkswagen has launched a slick, new, e-commerce site. The company indirectly states that its new site is better than any dating site in the world.

The car company has re-evaluated its entire online car shopping process and built the new VW Match site with inspiration from dating sites. The campaign’s main theme is based on the idea that finding the perfect car shouldn’t be as hard as finding the perfect date.

Now, you can choose your dream car to its intricate details, like colors, car features, and its ideal price. Then, Volkswagen will find new and used car matches in your area, so you can find the most suitable for you. Pretty cool huh? Here is the promotional video:

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