Timing is one of the most important factor in content marketing.
However, there is no such perfect time to send a mobile marketing message. It depends on the context. If you own a restaurant, café or fast food outlet and you are looking for some extra cash during the lunch hour, then sending lunchtime offers around 11am while customers are hungry can be considered a perfect time.
For retailers, Saturday mornings work great as people are deciding where to go and what to do with their day. A simple Saturday morning offer could attract new customers. On the other hand, the timing for online retailers can be a little bit tricky. Customers may have different time sets with you. They might see and claim an outdated promotion. The infographic below covers some insights on how to get the timing right when it comes to delivering the messages.