What’s the big story behind the 2014 FIFA World Cup? It’s how more people around the globe will be tuning in to watch the matches in more ways than ever, making World Cup viewership even bigger than the Olympics.
Here is a nice infographic to measure how digital-savvy consumers plan to watch the tournament. The infographic also shows you many detailed information around cross-device usage and social media sharing on World Cup 2014.
Some important points:
- Computers are still the most favoured device for streaming. However, Internet TV, Smartphones and tablets are not far behind.
- Facebook still becomes the most popular social networking site, beating Twitter and other social media sharing mediums.
Check out the infographic below for more detailed stats.
