So what is gamification actually?
Simply put, gamification is the use of gaming concepts and mechanics in non-game contexts to engage people and to impact their behavior. Numerous brands such as Nike, McDonalds and Starbucks have all adopted gamification marketing techniques in recent years. Their incredible results are well documented. In the near future, it was predicted that 70% of the Global 2000 Brands will introduce gamification into their marketing and customer service mix in 2015.
Why does gamification work?
It works because today’s consumers are looking for a more rewarding and engaging relationship with their favourite brands, where traditional marketing techniques are failing at this.
Recent study revealed that:
- 60% of marketing today is untargeted and not relevant
- 50% of consumers disengage with brands because of irrelevance
- 41% of consumers would consider ending a brand relationship because of irrelevant messaging
In return for adopting such gamification strategies as loyalty programme points, VIP perks and exclusive deals, companies and brands are rewarded with more engaging relationships with their customers. Many studies have shown that the average amount of time visitors spend on a brand’s website can more than double following gamification campaigns.
Want to know more on implementing gamification for your business? Take a look at the infographic below.
