The major impact on general audience comes from the visual message that you are conveying, not the actual text of the content itself.
It’s a common knowledge that people respond differently to what they see visually rather than what they think they need to engage with. Knowing this can be an important consideration to achieve your marketing goals with the marketing tactics and strategy that you will be executing. If your end goal is to get sales, a humourous advertisement may get people talking about your product. However, it may not transfer into continuous sales. On the other hand, a visually appealing picture without a captivating call to action can make the campaign suffer.
For more detailed information, please take a look at the following infographic:
Infographic credit: Canva