An old adage says “a picture is worth a thousand words”. However, those who do are really underestimating the value of a good visual.
Here is why: It only takes one tenth of a second for your brain to make sense of a visual scene. People remember 80% of what they see and do, compared to only 10% of what they hear and 20% of what they read.
So it’s no wonder that images also make us more likely to hit the “like” and “share” buttons when people are engaging with content via social media. Visually compelling image is one of the surest ways to increase engagement online.
For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic below.
