There is a common misunderstanding that Pinterest is a social media platform where you can find cute cupcakes or glamorous clothes. It is very possible to successfully market your brand or business on one of the fastest-growing social sites around. Take a look at these tips:
- Pinterest has its own way to represent your business. Like Instagram, Pinterest is almost entirely visual platform. Well-written content is important, but the image that you pin will be the one that catches the visitor’s eye first. Think about what makes your business visual—products are a great place to start, but a magnificent photo of product in action can take the “visual thing” one step further. Linking your content with a fantastic photo will ensure that your Pinterest account is followed by those who are actually interested in your business and brand.
- Optimise the images that you upload – make sure the file names contain descriptive keywords. Once uploaded, edit your pin to include a link to the original source or related content on your website.
- Keep the width of Pinterest images to around 540px and make the most of the fact there is no vertical size constraint. Narrow, long pins are much more eye catching than short images
- Google’s constant algorithmic search updates is complex and ever-changing thing that can frustrate or confuse a business. Unlike Google, Pinterest uses a fairly simple search function and recognises keywords and phrases above all else. You have to provide good keywords for each of your board.
- Add your main website address and be sure to follow Pinterest’s verification process.
- Give each board an informative name and make sure you include a compelling, keyword focused board description.
- Your boards are a great way of letting other users know what your business is all about. Don’t limit your boards to the Pinterest default, or to your products and services. Post new boards about your interests or things that you like that others might like.
- Optimise all the images that you upload – make sure the file names contain descriptive keywords. Once uploaded, edit your pin to include a link back to the original source or related content on your website.
- Keep the width of Pinterest images to around 540px and make the most of the fact there is no vertical size constraint. Narrow, long pins are much more eye catching than short images
- Be active! Comment, like, share and follow other Pinterest boards and Pins.
- Be social! Have a look around at things that interest you. Follow any national or local businesses. Keep an eye on your competitor if they are present. Make a comment or simply like the post. This is a surefire way to get yourself noticed in the Pinterest community. Pinners do read the comments and are interested in who is re-pinning their posts. Do this and you will get followers.
- Connect your Pinterest account to Facebook and Twitter, and you have the option to post content to all or just one of the sites when you upload or repin something. Mention your Pinterest account on your Linkedin. This’ll show your fans or other followers from other social networking sites that you’re active on Pinterest, if they’re active in this media too there’s a good chance they’ll follow you.
- Think about adding the Pin It button to your product and content pages of your website and blog.
- Make sure you write an interesting Pinterest profile, make it informative and try to give it a bit of personality.
Follow these tips and you will see how Pinterest works for your business.
Happy Pinning.