Latest survey of Aussie’s marketing professionals revealed their behaviors and attitudes towards social media marketing at general, presented in the following infographic.
While 91% of those surveyed believed that social media was important to their business, the survey highlighted a lack of adequate measurement and strategic planning with 55% admitting they haven’t set Key Performance Indicators (KPI’s) for social media and 51% are unable to measure the ROI (Return on Investment) of social media. Here are some key points:
- Majority of Irish marketers can’t measure return on investment of Social Media
- Twitter viewed as most effective Social Media marketing platform
- 75 percent of Irish marketing professionals plan to increase Social Media spend in 2015
Click here to download the infographic.
