Metropole Tweetphony: A Good Example on Utilising Social Media to Get What You Want | Digital Agency Sydney | TWMG Blog

Metropole Tweetphony: A Good Example on Utilising Social Media to Get What You Want

Still considering social media as a time-waster? Here is a good example on how social media can be a handful tool when we use it in the right way. The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. They launched the Metropole Tweetphony, allowing Twitter users from around the world to tweet their own 140 character composition notes, have it added to other crowd sourced compositions and played out in near-real-time.