Have you ever imagine a turntable that made from a piece of paper? Created by Kontor Records, this paper-made turntable is used to promote a new sound track they thought the advertising industry needed to hear. The promotion is called “Back To Vinyl”, where your smartphone becomes the activation point for the physical vinyl DM piece. This is a very unique and creative way to give a product sample to prospects!
http://www.youtube.com/watch?feature=player_embedded&v=PCS5wgZWzE4