The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”
Social media is an instant way to gain fame and success. However, when poorly executed, social media can become a one-way ticket to your business’ demise.
For the small business owners who just getting started, the vast landscape of social media can be discouraging. Here are five tips to avoid common pitfalls and start your social … Continue reading “Five Tips To Start Your Social Media Marketing On The Right Path”
The moral or ethical issues on the subject of spying are a bit dodgy. On the extreme end, conducting industrial espionage may be illegal. Hiring someone from inside the enemy camp and transforming him or her into an industrial spy may violate all sorts of commercial and legal laws. It can be a constitutional violation, … Continue reading “Spying on Your Competitors: 6 “Ethical” Tips”
Marketing themselves is one of the most valuable skill every entrepreneur should have.
Sometimes it’s easy to forget about marketing ‘you’ because you’re too busy marketing for your brand. But hey, you’re important too, and creating value for your personal brand and being able to market yourself successfully can create loads of new, exciting opportunities.
Put in the … Continue reading “7 Great Tips On How To Market Yourself”
A quiet village in Switzerland was getting a little bit of boisterousness from a brilliant marketing piece.
Tschlin is a village so quiet in the Graubu?nden region of Switzerland. It is so quiet that when the single public telephone in the village square rings, people from the entire village can hear it! To prove it, the villagers of … Continue reading “The Village-Phone Promotion”
Content marketing trend is going for the new, exciting territory in 2016.
A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content marketing will “grow up” in 2016, as content strategists tell bigger stories with a braver focus and a bolder voice. Content made headlines in 2015 for greater … Continue reading “30 Most Brilliant Content Marketing Examples in 2015”
Put your best effort to take advantage of the Christmas sales season.
Every serious business owner needs to build a plan for the holiday sales season to get the best results. Every year, it’s better if you remind all of your potential customers to get ready for Christmas sales, but some have proven to leave it … Continue reading “Preparing Your Online Retail Plan For The Christmas Sales Season: A Complete Guide”
User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”
Are you a huge fan of cold calls? What about the marketing emails that you never signed up for invading your inbox? How about TV commercials in the middle of your favorite show?
The fact is, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed. Shockingly enough, these disruptive outbound techniques convert … Continue reading “Five Pillars of Solid Inbound Marketing Strategy”
A website is the spearhead of your company’s online marketing strategy. It provides the first impression of your company to your customers and prospects. However, crafting a good website is somewhat easy once you know several fundamental principles. By making a few simple adjustments, you can make a wonderful website that attracts visitors, converts prospects into … Continue reading “Ten Essential Tips to Build A Better Website”