Almost all of the best pre-roll advertisers in the world has just released their own variation on how to specially customise the appearance of their ads for the viewers. Of course, there are some great improvements and some epic failure as well. However, GEICO starts their pre-roll ads strategy by saying what they are going to do and, … Continue reading ““Grocery: Crushed”, A Cool Strategy from GEICO To Trick Skippable Pre-Roll Ads”
Automated marketing is notoriously known as the “wrong” way to market your brand.
However, the fact is, automated marketing is not as bad as you might think. Digital marketing is constantly changing and getting higher in terms of online advertising, as what worked yesterday might produce no results today. Therefore, it becomes very important to stay ahead … Continue reading “How To Maximise Your Current Automation Marketing Strategy (Infographic)”
The internet is practically flooded content. Take a look at WordPress, for instance. Every month, users produce 59.3 million new posts and 48.4 new comments!
Needless to say, creating content that stands out00 from the crowd and resonates with your audience is a serious challenge. Your task is getting harder as more brands finally realise the potential … Continue reading “How To Know What Your Audience Base Really Like Before Taking The Plunge”
Australian parents who are worried whether their kids are stumbling across inappropriate content on YouTube or just watching entirely too many ‘unworthy’ videos, now have a good solution in their hands.
The new YouTube Kids app has been launched in Australia for iOS and Android devices. Broadcasting content that has been pre-screened and deemed age-appropriate for … Continue reading “YouTube Kids is Launched in Australia”
Tourism Australia is looking for ways to spread user generated content push to China.
Currently, Tourism Australia is finding ways to handle the government firewall and roll out its user-generated content strategy into China. Tourism Australia’s Head of Digital, John MacKenney, said that TA was exploring technology solutions with content marketing and engagement platform Livefyre, which it already works … Continue reading “Tourism Australia is Targeting China Citizens with Their UGC Strategy”
In today’s post, we’ve prepared a list of the top digital tools to grow your business.
It makes sense to think that the “best” ways to get job done is by constantly relating it in regards of ROI. However, how many of us actually consider ROI on everything we do?
With that in mind, here is a collection of tools to … Continue reading “70 Practical Digital Marketing Tools to Grow Your Business”
Whether you are starting a new business or scaling your business to new heights, these are some of the most useful entrepreneur resources you will ever need.
In this post, you will find a great resource list for all your entrepreneurial needs. This is a huge list of blogs, tools and general resources that could be useful … Continue reading “120 Top Resources for Aspiring Entrepreneurs”
The trends that evolved within 2015 signify well for the art of photography, with there being an increase in true photographic styles such as street photography and an identifiable decrease in social phenomenons such as the ‘selfie’.
With the year of 2015 coming to a close, the learnings from the year with their community as well as … Continue reading “The Biggest Photography Trends in 2015 (Infographic)”
Big data is definitely a big deal. However, it’s probably not as big a deal as it’s going to be eventually when we really figure out how to make good use of it.
For now, tech savvies have this point where they understand the value of the data, yet most organisations and governments don’t know how … Continue reading “We Still Need To Humanise The Big Data”
Do you still remember Netflix and its “The Chill Button” campaign? Domino’s is presenting a similar theme to its latest campaign.
Recently, Domino’s has been designed a lot of new campaigns for customers to order pizza. From customising pies on an iPad to octocopter delivery service, it looks like Domino’s is struggling hard to bring the … Continue reading “Domino’s “Easy Order” Button Will Let You Order Pizza In A Push”