IS YOUR WEBSITE ACCESSIBILITY COMPLIANT

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The Importance of Digital Accessibility
Over 4 million (1 in 5) Australians are living with some form of disability. Therefore, the Australian Government has a responsibility to make websites, especially those that fulfil a public function, accessible for those with disabilities. Digital accessibility allows people with disabilities to effectively consume information from a website or web … Continue reading “IS YOUR WEBSITE ACCESSIBILITY COMPLIANT”

How Google’s Bert Update Affects you and your business

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Google introduced the Bert Update impacting 10% of search enquiries. This might not sound like a lot but companies like the New York Times is already seeing significant rank drops on the Google search engine from this update. So what is BERT and how will it impact SEO?
What is BERT?
Bert stands for Bidirectional Encoder Representations … Continue reading “How Google’s Bert Update Affects you and your business”

10 Copywriting Techniques To Improve Your Website And Boost Conversions

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With the growth of content marketing and digital advertising, the need for quality content and compelling copy is greater than ever before. Content attracts new leads, nurturing them through the buyer’s journey, while copy converts those leads into paying customers.
However, consistently producing remarkable content and high-quality copy that converts is no easy task. Luckily, there … Continue reading “10 Copywriting Techniques To Improve Your Website And Boost Conversions”

WCAG 2.1 Update: Is Your Website Accessibility Compliant?

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The Web Content Accessibility Guidelines (WCAG) were developed by the W3C, the internet standard organisation also responsible for international HTML and CSS standards. It is a mandatory requirement that all websites owned and or/operated by the Australian government departments, as well as agencies under any domain, are compliant with WCAG 2.0 to a Level AA … Continue reading “WCAG 2.1 Update: Is Your Website Accessibility Compliant?”

Mailchimp: Integration Workarounds for Shopify

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On March 22nd 2019, Mailchimp removed the Shopify integration from their marketplace. This means that e-commerce websites can no longer use their Shopify data to create targeted email campaigns with the Mailchimp for Shopify app.
Both Mailchimp and Shopify released public statements regarding the removal, which centred around issues of customer data and privacy concerns. … Continue reading “Mailchimp: Integration Workarounds for Shopify”

CMS Migration: The End of Adobe Business Catalyst

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Is your website currently hosted with Adobe Business Catalyst? On March 26th, 2018, Adobe announced that they were discontinuing development of their popular CMS platform Business Catalyst: Adobe is committed to delivering exceptional software and services to our customers. It’s in our nature to innovate and try new things, and it was in this spirit that we … Continue reading “CMS Migration: The End of Adobe Business Catalyst”

MODX: How to Recover from a Website Hack

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MODX WEBSITE HACKED
Having a responsive, functional and well-maintained website is essential in today’s digital marketplace. Websites are increasingly functioning as the public and professional face of businesses, and a negative customer experience on your site could lead to a decline in your clients, leads or reputation. As the amount of business and transactions conducted online … Continue reading “MODX: How to Recover from a Website Hack”

WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE

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WordPress 5.0 ‘Bebo’ is finally here! So what can we expect from the latest update?
Arguably the most significant update for the CMS is the introduction of Gutenberg, the new block-based editor. Gutenberg has been designed to make the editing process easier for media rich pages and blog posts using blocks. These blocks give you … Continue reading “WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE”

Digital Advertising: How to Engage Australian Consumers

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As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”