As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”
Running a successful business in Sydney in 2018 comes with a very different set of challenges compared to ten, or even five years ago. The advent of the digital marketplace has shifted customers and companies alike online, where competition is increasingly fierce, and a user-friendly and responsive website is essential for a sustainable business.
The … Continue reading “The Cost of Building a Website in Sydney 2018”
The research is clear: blogging is one of the most important content marketing and lead generation strategies for businesses. 76% of B2B marketers are reported to blog regularly, while 45% of marketers consider blogging their most important marketing strategy. HubSpot’s 2017 State of Inbound Report indicated that 63% of marketers believe their greatest challenge to … Continue reading “Creating an Effective Company Blog”
The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”
The creation and development of a brand is integral to the success of any business. But with trust in brands at an all-time low, and with so many companies competing for customers, how can you build a brand that consumers will use with confidence?
In this month’s blog post, we present 5 steps towards building a … Continue reading “5 Steps Towards Building A Successful Business Brand”
In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Effective Digital Marketing Trends for 2018”
Our team at TWMG are proud to reveal our new company logo and tagline as part of the ongoing development of our company.
Over the past 15 years, our company has evolved from The Website Guys to The Website Marketing Group, an award-winning industry leader with a proven reputation of delivering digital strategies, website design and … Continue reading “TWMG New Logo and Branding”
Amazon has now officially launched in Australia. The product offering has received an underwhelming response so far, this will of course change with the onboarding of new marketplace sellers. It is an exciting time in the online retail space for the consumer!
The team at TWMG present some key information around Amazon and its presence around … Continue reading “Amazon Australia Launches!”
The layout of social media posts across platforms has always changed every few months.
Check out this complete Cheat Sheet 2017 of Social Media Image Sizes for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Youtube.
Discuss with our web designers in Sydney if you’d like any help regarding your social media strategy.
Credit to We Are Top 10
Nothing is as beautiful as running a business from your comfort zone. Online stores are there to make your work enjoyable and comfortable. It is more than fun doing business transactions from the comfort areas like in the bed. However, some companies need running physically. Nevertheless, for the companies that can run online, it is … Continue reading “How to Start Your Online Store”