By TWMG
The Interactive Advertising Bureau (IAB) has introduced five initiatives to improve the efficiency and spur the growth of online advertising.
The initiatives, including best-practices documents and a video ad serving template, were introduced by the IAB at its annual Ad Operations Summit in New York. The IAB called upon the “entire digital ecosystem” to accept and … Continue reading “Online Advertising Standards”
By TWMG
What is a corporate web site?
It’s the domain they use after every advertisement where you can learn more about a company, you know it, anycompany.com.au
But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the … Continue reading “What is a Corporate Website?”
By TWMG
1. Organic search engine marketing v. paid search engine marketing (PPC)
2. Blogs v. static web pages
3. Long tail keywords v. short head keywords
4. Unique content and Web 3.0
5. Internet marketing and Web 2.0
1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)
Organic search engine marketing is marketing a website to improve the ranking for … Continue reading “SEO”
