It’s official: voice search is one of the fastest growing digital marketing trends of 2019. It has been predicted that 50% of all searches will be voice search queries by 2020. So what is voice search, and how can you optimise your business to take advantage of this technology?
Voice search refers to users being able … Continue reading “VOICE SEARCH: HOW TO OPTIMISE YOUR BUSINESS FOR 2019”
Category: Internet Marketing
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8 Effective Digital Marketing Trends for 2018
| 2 Comments |In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Effective Digital Marketing Trends for 2018”
Inbound Marketing: A Short Illustration
| 0 Comments |Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to … Continue reading “Inbound Marketing: A Short Illustration”
How To Master Inbound Marketing (Infographic)
| 0 Comments |Mostly, the workflow between marketing and sales is linear: the marketing department is looking for leads and salespeople are following up with those leads. At a glance, this practice seems correct, yet it is actually a guaranteed failure for inbound marketing.
When it comes to inbound marketing, people travel in different directions across the sales funnel. They don’t follow … Continue reading “How To Master Inbound Marketing (Infographic)”
55 Reasons Why Content Marketing Can Help Your Business (Infographic)
| 0 Comments |With over 85% of all marketers worldwide now using content marketing to get more engagement and sales, no wonder that businesses focus more and more on how content is created, consumed and published. If you intend to do the same, you will find some facts on how content marketing can help your business in the … Continue reading “55 Reasons Why Content Marketing Can Help Your Business (Infographic)”
The Evolution of Internet’s Data Usage (Infographic)
|Have you ever thought and considered just how much data is shared through the internet every day?
A commonly quoted statistic is that 90% of the world’s data has been generated over the past two years. Still, what does that actually mean, in terms of storage and expansion, and where is all that data being utilised? To … Continue reading “The Evolution of Internet’s Data Usage (Infographic)”
Spying on Your Competitors: 6 “Ethical” Tips
|The moral or ethical issues on the subject of spying are a bit dodgy. On the extreme end, conducting industrial espionage may be illegal. Hiring someone from inside the enemy camp and transforming him or her into an industrial spy may violate all sorts of commercial and legal laws. It can be a constitutional violation, … Continue reading “Spying on Your Competitors: 6 “Ethical” Tips”
3 Successful Tips For Modern Digital Marketing Campaign
|Digital marketing is growing rapidly in the current marketing playing field. Furthermore, it’s possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms … Continue reading “3 Successful Tips For Modern Digital Marketing Campaign”
5 Tips To Improve Your Site’s Conversion Rate
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Having a website that showcases products is useless if customers don’t buy the products. In fact, we have no business calling them customers if they don’t buy. Because the rule of business is: we sell, they buy.
What good is a website if it just sits there in the cyberspace, taking up space and waiting for … Continue reading “5 Tips To Improve Your Site’s Conversion Rate”
2016 Ultimate B2B Online Marketing Guide (Infographic)
|Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.
Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and … Continue reading “2016 Ultimate B2B Online Marketing Guide (Infographic)”