By TWMG
Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so.
Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options. Now, many of marketers have seen the data coming … Continue reading “The Most Expensive Google AdWords Keywords in Australia”
By TWMG
Recently, Google introduced a new bid adjustment simulator for mobile in AdWords and a new first page bid estimates.
Optimising bids can be tough thing to do. It can also take a great deal of effort to achieve performance targets. However, the two new tools from Google should enable advertisers to set better mobile and first … Continue reading “Google Is Providing The Simulator Tools For AdWords Mobile and First Page Bids”
By TWMG
Every serious online marketers will consider Google AdWords as the “holy grail” of marketing tools.
The fact that it is suitable for advertisers to work with third-party digital agencies and evaluate what a ‘management fee’ has made Google AdWords the perfect tool for simple and direct marketing. Still, those who have not refined their management process … Continue reading ““The Bulker”: A 10 Minutes Google AdWords Workout Infographic (Part 3 of 3)”
By TWMG
Every serious online marketers will consider Google AdWords as the “holy grail” of marketing tools.
The fact that it is suitable for advertisers to work with third-party digital agencies and evaluate what a ‘management fee’ has made Google AdWords the perfect tool for simple and direct marketing. Still, those who have not refined their management process … Continue reading ““The Maintainer”: A 10 Minutes Google AdWords Workout Infographic (Part 2 of 3)”
By TWMG
Every serious online marketers will consider Google AdWords as the “holy grail” of marketing tools.
The fact that it is suitable for advertisers to work with third-party digital agencies and evaluate what a ‘management fee’ has made Google AdWords the perfect tool for simple and direct marketing. Still, those who have not refined their management process … Continue reading ““The Slimmer”: A 10 Minutes Google AdWords Workout Infographic (Part 1 of 3)”
By TWMG
If you work in an agency and have handled an existing account that you plan to build on rather than start over from scratch, you’ll know this situation comes with a certain set of issues and things you need to take into consideration.
You may be wondering, “Why not start a new one?” Well, there are … Continue reading “How To Successfully Take Over A PPC Account”
By TWMG
Most business owners would like to know which of their keywords best leads to clicks and conversions. However, many of them don’t know how to do it.
The answer lies on a simple conversion tracking tool. The following free tool in AdWords can show the advertisers what happen after customers click on your ad, whether they purchased … Continue reading “How To Track ROI With Conversion Tracking In Google AdWords”
By TWMG
Search engine’s paid search service has put itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this infographic, The Website Marketing Group team will briefly explore all about paid search: it’s current state, where it’s … Continue reading “The Future of Paid Search (Infographic)”
By TWMG
Google has announced what is being described as one of the most fundamental modification to Adwords in years.
The focus of this modification is to enable advertisers to target people at the right time, in the right place, with the right ad and call-to-action. Effectively, the structuring of Adwords campaigns is becoming more mobile independent, removing the … Continue reading “Google Adwords Enhanced Its Campaign Strategy”
By TWMG
Managing your remarketing lists (or getting started with remarketing) is now easier and more flexible than ever. Google has upgraded their AdWords remarketing tag, so you only need to place it once across your entire site and use these remarketing lists to run campaigns on the Google Display Network. With this new solution, you can … Continue reading “Introducing Google’s New Remarketing Tags”
