Every serious online marketers will consider Google AdWords as the “holy grail” of marketing tools.
The fact that it is suitable for advertisers to work with third-party digital agencies and evaluate what a ‘management fee’ has made Google AdWords the perfect tool for simple and direct marketing. Still, those who have not refined their management process and feeling a little bit over committed after noticing a lot of workload looking down at them has learned a great way to maintain multiple campaigns can get tricky.
The following 10 minute AdWords workout infographic can help you to manage your AdWords more wisely. The workouts will be broken down into three parts according to the goals. They are The Slimmer (for those who want to bring their AdWords account back to its peak performance), The Maintainer (for those who want to keep their performance going strong and effective) and The Bulker (for those whose AdWords account is awesome enough and want to reap more traffic and conversions). Choose the one that suits your condition.
In this post we will deal with the third goal, which is:
3. The Bulker
This workout method fits for those who want to ‘flex their biceps’ by using positive data to improve performance and show their ‘auction insight’ competitors what they are truly made of. It is not for just ‘heavy weights’ guys, but for those wanting to grow their campaign in the right direction. It makes sense to add more bulk to the campaign after profitability has been achieved via ‘slimmer’ and ‘maintainer’ workouts. Once you have ensured everything is working, the only way is up.
Take a look at the infographic below for more detailed information.
Infographic credit: Klientboost and Unbounce.