Are you a board game lover? Here is a great campaign that might fit your geeky hobby.
This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peek n reveal’ tickets to unlock unique mobile games, including … Continue reading “McDonald’s Australia Is Adapting Monopoly To Its Latest Mobile Campaign”
More than third of Australians use smartphone for their ecommerce needs.
Latest research from Nielsen examines Australian Christmas shopping behaviour, especially on the opportunities to reach potential customers as they research and establish buying intentions. Moreover, the research found that during December 2014, almost half (44%) of all Australians with connected mobiles used their phone to search … Continue reading “Mobile Marketing Is Dominating Australian Christmas Shopping Trends”
Internet marketing experts used to say that the mobile web will be bigger than desktop one in 2015.
And the prediction is correct: mobile web rocks.
So what does this fact means for your business and how can you take advantage of it? If you haven’t thought about it, it’s time to. Most recent study has revealed that by March 2015 the number of … Continue reading “How To Increase Your Mobile Marketing Performance”
Over the last decade, a fierce battle has been heated between mobile versus desktop.
Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental problem: We’re collectively failing as an industry to properly frame the debate to consumers, who may not even … Continue reading “Web Versus Mobile: Three Important Elements To Consider”
This has happened to all of us. Potential buyers decide to shop for something, grab their phone to look it up and suddenly it all goes downhill.
The text is messy, people have to pinch-zoom to click on links, and just getting to the fields to type in address is an exercise in frustration. In the … Continue reading “Want To Be Successful On Mobile Commerce? Get Responsive Now”
Local businesses should be more aware on the power of mobile marketing.
With the percentage of mobile search increasing in such a remarkable way, mobile marketing has become one of the most important factors for even local businesses. Furthermore, having a responsive and mobile friendly layout is vital for driving conversions. Find out why in the … Continue reading “Local Business and Mobile Marketing: Why They Need To Care? (Infographic)”
The pervasive nature of mobile devices demands companies to be aware of the experience they present to users.
There are plenty of mobile testing tools available for net-based businesses on the market today. Google, for instance, has long offered a mobile friendly testing tool and recently Bing has released their own offering.
You might recall that Bing … Continue reading “Now You Can Test Your Website’s Mobile-Friendliness With Bing”
If you want to reach the mothers demographic, you’ve got to play right into their smartphone-holding hands.
As the today’s infographic indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial reviewing process to final decision. Mothers use mobile devices to shop from home, but they also use mobile as an essential … Continue reading “Mobile Marketing Is The Most Favourable Type Of Marketing Among Mothers (Infographic)”
Have you ever heard of the term “mobile gap”? Mobile usage is vastly increasing, yet publisher ad revenue isn’t keeping its pace.
At the same time, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. As of last year, mobile is the most-used digital platform. … Continue reading “Is Mobile-Specified Content The Next Trend in Marketing?”