Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to … Continue reading “Inbound Marketing: A Short Illustration”
Category: Tips
5 Wonderful Tips To Keep Your SEO Strategy Simple
| 0 Comments |In SEO world, with all of its complex algorithms and audience interaction, the “less is more” philosophy works wonderfully.
The main premise of search engine optimisation (SEO) is quite simple: you will rank higher if you give better, more relevant experience to your prospects and audiences. Still, there’s more strategies and tricks you can use to elevate your … Continue reading “5 Wonderful Tips To Keep Your SEO Strategy Simple”
5 Useful Tips To Optimise Your LinkedIn Profile Picture
| 0 Comments |If you want to win your business on LinkedIn, you have to go back to an era before Internet and social media even existed.
The truth is, since the first time human beings have been alive and doing business, people have decided who to give their trust, affection and money to others based on some rather simple … Continue reading “5 Useful Tips To Optimise Your LinkedIn Profile Picture”
Five Ultimate LinkedIn Tips For B2B Companies
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As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.
LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients … Continue reading “Five Ultimate LinkedIn Tips For B2B Companies”
5 Reasons Why People Resist Change and How To Counter Them
|Change is about improving things and doing away with strategies and beliefs that don’t work.
Changes in our line of work can take us to or help us stay on top of our game. In this context—and in an ideal world—people should be excited about changes and welcome them with open arms. But in the real … Continue reading “5 Reasons Why People Resist Change and How To Counter Them”
5 Tips To Improve Your Site’s Conversion Rate
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Having a website that showcases products is useless if customers don’t buy the products. In fact, we have no business calling them customers if they don’t buy. Because the rule of business is: we sell, they buy.
What good is a website if it just sits there in the cyberspace, taking up space and waiting for … Continue reading “5 Tips To Improve Your Site’s Conversion Rate”
8 Reasons Why Your Content Must Be Visually Attractive
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Let’s face it: we are living in the era where visual content dominates.
From simple GIF to the latest Augmented Reality and Virtual Reality technology, we simply cannot ignore the tremendous power of visual element of a piece of content. The impact of visuals is too good to be missed. If you haven’t convinced yet, take … Continue reading “8 Reasons Why Your Content Must Be Visually Attractive”
How To Improve Your Visibility With The Right Pinterest Marketing Strategy
|Pinterest is one of the most engaging social media tools for getting people to know your brand.
Whether you are sharing content or products, they can gain a lot of exposure through repins and likes. If you get onto a popular board with a lot of followers, your referrals could blow up.
So how do you increase those … Continue reading “How To Improve Your Visibility With The Right Pinterest Marketing Strategy”
10 Amazing Tips To Improve Your Social Media Marketing Performance
|Do you have any idea what is the best social media marketing campaign out there?
Most social media marketing experts agree that the best social media marketing campaigns are those that combine both off-page and on-page elements. Creating great content on popular social media, of course, can help create a buzz, but unless this ties in with effective on-site … Continue reading “10 Amazing Tips To Improve Your Social Media Marketing Performance”
The Top 5 Elements of Web Redesign You Shouldn’t Ignore
|Redesigning and tweaking a website is a risky task. Done carelessly, you may end up spending more money, time, and resources while the result is very unpredictable.
The truth is, you’re just as likely to flop. There are hundreds of good websites which, sadly, mixed up with millions bad ones. In today’s post, we will review … Continue reading “The Top 5 Elements of Web Redesign You Shouldn’t Ignore”