Digital Advertising: How to Engage Australian Consumers

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As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”

The Cost of Building a Website in Sydney 2018

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Running a successful business in Sydney in 2018 comes with a very different set of challenges compared to ten, or even five years ago. The advent of the digital marketplace has shifted customers and companies alike online, where competition is increasingly fierce, and a user-friendly and responsive website is essential for a sustainable business.
The … Continue reading “The Cost of Building a Website in Sydney 2018”

How to Create an Effective Company Blog

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The research is clear: blogging is one of the most important content marketing and lead generation strategies for businesses. 76% of B2B marketers are reported to blog regularly, while 45% of marketers consider blogging their most important marketing strategy. HubSpot’s 2017 State of Inbound Report indicated that 63% of marketers believe their greatest challenge to … Continue reading “How to Create an Effective Company Blog”

Digital Strategy: How to Turn a Buyer Base into a Community

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The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”

8 Digital Marketing Trends that can Enhance Your Business in 2018

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In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.  
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Digital Marketing Trends that can Enhance Your Business in 2018”

VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire

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A Vietnamese entrepreneur who has made a fortune by staffing an airline with women in sexy bikini attire is on her way to becoming Vietnam’s first female billionaire.
VietJet Air CEO Nguyen Thi Phuong Thao’s idea of dressing up the airline’s flight attendants with sexy outfits is about to pay off big time. Her fortune is expected … Continue reading “VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire”

Twitter Has The Lowest Grade When It Comes To Social Media Marketing

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Latest research has found that 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital.
Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found. Netizens said they believed Google … Continue reading “Twitter Has The Lowest Grade When It Comes To Social Media Marketing”

The Complete Guide to Advertising on Instagram (Infographic)

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Instagram ad is infamously difficult to handle, as it is often unreliable when it comes to audience-type targeting.
However, worry no more. In today’s post, we will share a great infographic that will explain the ins and outs on the best way to advertise on Instagram. Some of the tips outlined are ridiculously simple but highly … Continue reading “The Complete Guide to Advertising on Instagram (Infographic)”