The Web Content Accessibility Guidelines (WCAG) were developed by the W3C, the internet standard organisation also responsible for international HTML and CSS standards. It is a mandatory requirement that all websites owned and or/operated by the Australian government departments, as well as agencies under any domain, are compliant with WCAG 2.0 to a Level AA … Continue reading “WCAG 2.1 Update: Is Your Website Accessibility Compliant?”
MODX WEBSITE HACKED
Having a responsive, functional and well-maintained website is essential in today’s digital marketplace. Websites are increasingly functioning as the public and professional face of businesses, and a negative customer experience on your site could lead to a decline in your clients, leads or reputation. As the amount of business and transactions conducted online … Continue reading “MODX: How to Recover from a Website Hack”
WordPress 5.0 ‘Bebo’ is finally here! So what can we expect from the latest update?
Arguably the most significant update for the CMS is the introduction of Gutenberg, the new block-based editor. Gutenberg has been designed to make the editing process easier for media rich pages and blog posts using blocks. These blocks give you … Continue reading “WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE”
It’s official: voice search is one of the fastest growing digital marketing trends of 2019. It has been predicted that 50% of all searches will be voice search queries by 2020. So what is voice search, and how can you optimise your business to take advantage of this technology?
Voice search refers to users being able … Continue reading “VOICE SEARCH: HOW TO OPTIMISE YOUR BUSINESS FOR 2019”
As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”
Running a successful business in Sydney in 2018 comes with a very different set of challenges compared to ten, or even five years ago. The advent of the digital marketplace has shifted customers and companies alike online, where competition is increasingly fierce, and a user-friendly and responsive website is essential for a sustainable business.
The … Continue reading “The Cost of Building a Website in Sydney 2018”
The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”
The creation and development of a brand is integral to the success of any business. But with trust in brands at an all-time low, and with so many companies competing for customers, how can you build a brand that consumers will use with confidence?
In this month’s blog post, we present 5 steps towards building a … Continue reading “5 Steps Towards Building A Successful Business Brand”
In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Effective Digital Marketing Trends for 2018”
Amazon has now officially launched in Australia. The product offering has received an underwhelming response so far, this will of course change with the onboarding of new marketplace sellers. It is an exciting time in the online retail space for the consumer!
The team at TWMG present some key information around Amazon and its presence around … Continue reading “Amazon Australia Launches!”