WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE

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WordPress 5.0 ‘Bebo’ is finally here! So what can we expect from the latest update?
Arguably the most significant update for the CMS is the introduction of Gutenberg, the new block-based editor. Gutenberg has been designed to make the editing process easier for media rich pages and blog posts using blocks. These blocks give you … Continue reading “WORDPRESS 5.0: WHAT TO EXPECT FROM THE NEW UPDATE”

VOICE SEARCH: HOW TO OPTIMISE YOUR BUSINESS FOR 2019

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It’s official: voice search is one of the fastest growing digital marketing trends of 2019. Media analytics company ComScore predicts that 50% of all searches will be voice search queries by 2020. So what is voice search, and how can you optimise your business to take advantage of this technology?
Voice search refers to users being … Continue reading “VOICE SEARCH: HOW TO OPTIMISE YOUR BUSINESS FOR 2019”

Digital Advertising: How to Engage Australian Consumers

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As digital marketing budgets increase, consumers continue to show resistance to digital advertising. Australians are embracing the digital marketplace, increasingly using their smartphones for online shopping and preferring the internet over all other forms of media. In response, marketers are allocating more of their budget to digital advertising, with over 50% of ad spend invested … Continue reading “Digital Advertising: How to Engage Australian Consumers”

The Cost of Building a Website in Sydney 2018

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Running a successful business in Sydney in 2018 comes with a very different set of challenges compared to ten, or even five years ago. The advent of the digital marketplace has shifted customers and companies alike online, where competition is increasingly fierce, and a user-friendly and responsive website is essential for a sustainable business.
The … Continue reading “The Cost of Building a Website in Sydney 2018”

Digital Strategy: How to Turn a Buyer Base into a Community

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The success or failure of your business can rely on whether you have an effective digital strategy in place. It is your digital strategy which works to capture the attention of your audience and potential customers, but a good strategy goes beyond this initial step. A successful digital strategy gains you the trust and respect … Continue reading “Digital Strategy: How to Turn a Buyer Base into a Community”

VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire

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A Vietnamese entrepreneur who has made a fortune by staffing an airline with women in sexy bikini attire is on her way to becoming Vietnam’s first female billionaire.
VietJet Air CEO Nguyen Thi Phuong Thao’s idea of dressing up the airline’s flight attendants with sexy outfits is about to pay off big time. Her fortune is expected … Continue reading “VietAir ‘Bikini Stewardess’ Will Make Vietnam’s First Woman Billionaire”

Twitter Has The Lowest Grade When It Comes To Social Media Marketing

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Latest research has found that 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital.
Two percent said they plan to decrease their digital spend, while 82% said they plan to spend more, the study found. Netizens said they believed Google … Continue reading “Twitter Has The Lowest Grade When It Comes To Social Media Marketing”