Category: Website Optimisation Tools

LinkedIn is  often overlooked by people when talking about generating traffic from social media.  Traffic-generated social media are dominated by Facebook, Twitter or Google +. In many forums, LinkedIn doesn’t even get a look in. Even if you scroll down through the main Social Media folders, you could hardly find LinkedIn.  There appears to be … Continue reading “Using LinkedIn as a Tool to Drive Traffic to Your Website”

It might sound crazy, but driving increased traffic to your website through SEO and paid search may be damaging your brand, rather than helping it. SEO and paid search efforts can be valuable ways to increase site traffic, but launching these efforts without first developing a solid business and marketing strategy is risky. If done … Continue reading “Pre-Search Marketing Campaigns”

After nearly six months of waiting, word is out that Google has just pushed out new PageRank values. This is the first update since January 2011 and the first since the now infamous Panda update clawed through a long list of sites. While many have questioned the value of PageRank in the past … Continue reading “PageRank Update the Most Important Ever?”

The Time Has Come to Increase Your Time on Site
Most online marketers and website owners tend to measure the success of their online business by the amount of traffic they are able to generate (and, of course, revenue). While increasing the number of unique visitors is most definitely important (and something that everyone should be … Continue reading “Increasing Time on Site in 3 Simple Steps”