On 1982, Coca Cola Company had released its “new” product: A Diet Coke. It contains zero sugar and calorie. This product is addressed for people who like soft drinks, but want to keep their shape. Thus, Coca Cola Company created “special” vending machines for Diet Coke called “Slender Vender”. The vending machines are slim enough (claimed as the thinnest vending machine in the world), which perfectly match with the message “be slim and enjoy your drink”. This is a good example of a simple, but extraordinary idea.
http://www.youtube.com/watch?feature=player_embedded&v=wyYuXxccTWU