As every online marketers aware, social media is an elementary part of any businesses marketing strategy. Social media offers us a platform to interact with loyal customers and potential prospects, and can often provide us with feedback and new ideas. If you are not already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push
- Social media isn’t only used for connecting with your existing customers. It is also a great tool for prospect acquisition. With 54% of marketers gaining a new customer through Facebook this year alone, businesses should be looking to join this trend.
- Facebook often comes out on top in the world of social media, but Twitter should not be overlooked. With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly.
- LinkedIn is a more professional network, with over 200 million members and 2 more joining every second. This is a great place to build business connections, hunt for potential employees and find out what other businesses are doing to stay ahead.
Take a look at the infographic below for more information on why you should be incorporating social media for your business.
