October has passed, and for another social media report showing the most popular social networks in Australia over the October 2013. What is the latest trend in Australia? Over 2013, there is a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks with the most users. On the other hand, smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a mobile experience, like Snapchat. The service is so minimalistic users don’t even enter what country they reside in, which makes finding the Australian audience particularly difficult.
October 2013 Stats:
Please note all stats here represent the number of Unique Australian Visitors [UAVs] to the site over August, except for Facebook which is the number of active monthly users as reported by Facebook themselves.
1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
2. YouTube – 11,800,000 UAVs
3. WordPress.com – 5,100,000
4. Tumblr – 4,100,000
5. LinkedIn – 3,500,000
6. Blogspot – 3,100,000
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. TripAdvisor – 850,000
10. Flickr – 820,000
11. Pinterest – 490,000
12. Yelp – 220,000
13. MySpace – 210,000
14. Reddit – 150,000
15. Google Plus – approximately 75,000 monthly active Australian users
16. StumbleUpon – 70,000
17. Foursquare – 43,000
18. Digg – 31,000
19. Delicious – 24,000
Twitter Users in Australia
With Twitter’s upcoming IPO they have told investors their service now has 230 million monthly users. Compare this with Facebook, who has 1.19 Billion monthly users. Of Facebook’s total, 12.8 million are Australian users or approximately 1.07% of the total Facebook population. 1.07% of Twitter’s 230 million global users = approximately 2,500,000 monthly Australian Twitter users.
Instagram Users in Australia
Instagram recently told us they now have 150,000,000 monthly users. If we use the Facebook formulae of approximately 1.07% being the Australian audience we have approximately 1,600,000 monthly Australian Instagram users.
Important Things to Notice
- Facebook is continuing to grow in Australia, and continued growth around the world with almost 1.2 billion monthly users.
- The large blog networks of WordPress and Tumblr are expected to get a lot of use from Australian users.
- Slowly but sure, mobile networks like Twitter and Instagram continue to build their presence in Australia.