An old adage famously stated that “a picture is worth a thousand words”.
It means a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualisation, namely making it possible to absorb large amounts of data quickly. Thus, you need to incorporate more visual content to your existing content marketing strategy.
In today’s infographic, we will present ten reasons why content marketing is better than written content. Here are some key points:
- Visuals build an emotional experience: Colors and images generate particular types of emotions allowing for personality, voice, and value to rise to the surface. Remember, “People will forget what you said but they will never forget how you made them feel”.
- Image is social media friendly: Popular photo sharing apps are becoming today’s trend. Pinterest, Tumblr, Instagram, Snapchat and their variations have taken a big portion of social media market share. Slowly but sure, the Internet becomes a visual place. The popularity of social media demonstrates that visual content has become the go-to when “sharing” is the objective. Beautiful visuals can also drive users to your website, blog, CRM sign-ups, or more.
- Our brains like images: In our day-to-day, 93% of communication is non-verbal. Individuals process visuals sixty times faster than text. Plus, average humans remember only 1/5 of what they read.
