Creating a strong Pinterest persona is important for brands, especially if they rely on visual appearance.
In order to obtain the desired referral traffic on Pinterest, brands need to position themselves as a reputable “pinner” on the entire network. Although it takes time to build authority and increase engagement rates on Pinterest, there are a few things that you can do to create a stronger presence on Pinterest in few weeks. To get started, here are five powerful tips to help brands strengthen their presence on Pinterest.
1. Be Informative
It is important for brands to optimise the About section of their Pinterest profile for good reasons. Not only does this section provide potential customers with brief and valuable information about the brand, but it also influences their decision to follow the brand.
To optimise your brand’s About section, make sure to write a clear and concise description that informs visitors the type of your business and what kind of products and/or services it offers. It is also important to include keywords in this section, as these words will help visitors decide if they want to follow your brand or not.
2. Arrange the Boards Carefully
When someone arrives at your brand’s Pinterest page, the boards are going to be another influential factor in their decision to follow. This is why brands should place their most popular boards ahead of ones that are not so popular. Similarly, a brand can position its boards that coincide with a timely campaign , such as holiday gifts or Thanksgiving recipes above the ones that do not. Furthermore, to help you deciding which boards your brand should feature above the fold, try leveraging Pinterest Analytics for insights into your brand’s best performing content and then organising your board placement accordingly.
3. Get to Know your Niche
One of the biggest challenges for many brands is finding the right and engaging content for their audience. Fortunately, Pinterest Analytics provides such insights. In fact, the Analytics dashboard provides brands with a visual look into the topics their followers like. Brands can leverage this insight to tailor their content strategies to subjects that will resonate better with their audience.
Moreover, it is important to note that Pinterest spruced up its discovery functionality this year, making it easier for users to find new and unique content.Therefore, brands can learn more about the type of content audience members within their niche are interested in by visiting the social network’s menu bar and using the Guided Search feature.By doing this, brands can get an idea of the type of pins that are being posted within their niche and optimise their pinning strategies accordingly.
4. Interact with Influencers
Just like other social media channels, it is important for brands to interact with industry influencers on Pinterest. This can be done by simply following influencers and engaging with their content (liking, repining and sharing). Doing so will make these consumers more likely to engage with your brand’s content, which will increase your brand’s visibility on the social network.
5. Launch a Contest
The best way to increase engagement on Pinterest is by launching a contest. Although this tip may take a longer than a weekend to implement, it is certainly something that brands can do to garner new followers. Launching a contest is a quick way to strengthen a brand’s presence on Pinterest, and can be a great way to attract attention on the social network during the upcoming holiday season.