During its Q3 earnings call, Twitter’s CEO Jack Dorsey says that the company would be running a new TV commercial during the World Series.
This new commercial was done by the same group that did the Apple’s 1984 campaign. While it’s not the first commercial by Twitter, it does look like the beginnings of an actual “campaign.” Twitter is looking to go after the younger crowd.
While currently Twitter Moments are interesting to watch for the general public, it might fail to grip for someone who’s on the fence or leaning towards consuming their tweets on CNN or ESPN. The key is slowing down the service in a consumable way for folks who aren’t hardcore real-time users, young or old. The product itself does that pretty well, letting you catch up on stories of all types at your own pace. Take a look at the video below.
The commercial doesn’t necessarily reflect that as everything zooms by on the screen, even though it all ends up being reflected in the calmer Moments setting. Will people who forgot all about Twitter’s actual product and haven’t seen it in quite a while take a second look after seeing this? They will, if they