advertising | Digital Agency Sydney | TWMG Blog

“Grocery: Crushed”, A Cool Strategy from GEICO To Trick Skippable Pre-Roll Ads

Almost all of the best pre-roll advertisers in the world has just released their own variation on how to…

Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be

When you don’t have enough creative billboard in the world (like this massage billboard), you will…

The ABCs of Visual Advertising (Infographic)

Research has shown that 83 percent of common society members are visual learner. Having creativity is…

Transport on NSW Ban Voiceless’ Kangaroo Bus Ads

Recently, Transport for NSW has banned the ad about cruelty to kangaroos. It said the ad was too political…

#mycalvins Campaign Will Go To Bondi Junction Station

Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations. The…

December Is Proven As The Fruitful Month For Advertisers

Once again, the month of December has proven to be a great month for advertising spend. Retailers…

Ten “Everlasting” and Most Inspiring Christmas Ads

December is the time where TV are flooded with Christmas commercials. While some are good, there are…

The Role Of Mobile And Social Identity Toward The Rising Popularity Of Digital Advertising (Infographic)

Social media has become one of the most dependable and popular tools when it comes to…

Zulu Alpha Kilo: “Say No To Spec” Video Campaign

The advertising industry always demands creative pitches and great work by testing out agencies to see…

Millennials & Video: Why You Should Love Them (Infographic)

If you’re not incorporating video into your content marketing strategy because you think it’s too expensive…

Ten Emotional – Evoking Words You Need To Incorporate To Your Ad Copy Right Away (Infographic)

Emotion is one of the strongest human traits marketers often engage with. In fact, a scientific…

Storytelling and Selling: How To Efficiently Enthrall Your Audience With Tales (Infographic)

The art of storytelling has been used for centuries for advertising purpose. Recent study from Microsoft…