Zulu Alpha Kilo: “Say No To Spec” Video Campaign


The advertising industry always demands creative pitches and great work by testing out agencies to see if they like their ideas, on a simplest and briefest example, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Is it unbelievable?

Well, Zulu Alpha Kilo will say NO. The company has created a video that highlights just how the rest of the world works. The goal is to showcase how other industry gives away creative ideas and IP for free. Perhaps the best line in the video is “You guys could make me a spec breakfast, right? And then if I enjoy it, I’ll make you guys my ROR: my Restaurant of Record.” What a classy response!