December is the time where TV are flooded with Christmas commercials.
While some are good, there are ugly ones as well. Here are top ten most brilliant Christmas ads you might find useful during preparing your Christmas campaign next year.
1. JOHN LEWIS 2015 – MAN ON THE MOON
John Lewis is notorious for its most moving Christmas ads and this year the department store has held up its title with the Man on the Moon ad. Within two hours of its release the advert got 23,000 online mentions.
The ad features a little girl looking through her telescope at an old man living on the moon. She sees he is lonely and tries to contact him, but all her attempts fail. On Christmas Eve she finally succeeds and the man on the moon receives a telescope in a balloon-floated box, showing him that he is loved and not alone.
This advertisement brought tears to everyone’s eyes with the slogan ‘Show someone they are loved this Christmas’.
2. SAINSBURY’S 2014 – CHRISTMAS IS FOR SHARING
UK supermarket giant Sainsbury’s is another fierce competitor for best Christmas ads. Its 2014 Christmas is for sharing ad warmed everyone’s heart with a moving tale of a Christmas truce between German and British soldiers in World War I. For Christmas Day they forget their differences and play football together.
3. SKY MOVIES 2015 – HIDING THE SPROUTS
Sky Movies’ 2015 ad, Hiding the sprouts, celebrates Sky Movies best films from 2014 to 2015. It features a little girl who hates brussels sprouts, in an attempt to get rid of them she is transported into a world of movies such as Cinderella, Night in the Museum, Big Hero 6, and Marvel superheroes. She cleverly dumps the sprouts without being caught.
4. LIDL 2015 – SCHOOL OF CHRISTMAS
German supermarket store Lidl’s 2015 School of Christmas ad shows a community joining together to attend Lidl’s Christmas School, where they learn how to correct common mistakes over the holiday season. Some of the tips include: untangling Christmas lights, cooking the turkey just right, perfecting their “I’m so surprised and thankful for this present” face and making the best leftover sandwich.
5. JOHN LEWIS 2014 – MONTY THE PENGUIN
Another amazing John Lewis ad was the 2014 Monty the Penguin ad. This ad shows the unbreakable friendship between a boy and his penguin, Monty. This sentimental and heartfelt tale shows their adventures together. However Monty is lonely and longs for his own kind, so to cheer him up on Christmas Day the boy gives his best friend another penguin to be friends with.
6. BURBERRY 2015
Burberrys latest campaign pays homage to the 15th anniversary of Billy Elliot by using the opening scene from the movie. The ad features the face of Burberry Romeo Beckham and various other celebrities including Naomi Campbell, George Ezra, Elton John and Rosie Huntington-Whitley, jumping up against a Christmas themed background in Burberrys latest collection.
7. WAREHOUSE FASHION 2012 – TWELVE DAYS OF CHRISTMAS (MORNING AFTER EDITION)
Warehouse Fashions pays tribute to the Christmas song Twelve Days of Christmas with this hungover office party-Twelve Hours of the Morning After.
8. KELLOGG’S CORNFLAKES 1990 – WAITING FOR SANTA
This Kellogg’s Cornflakes ad is a classic ad from the 90s. It shows three little girls trying to wait up to see Santa on Christmas Eve. The youngest gets woken in the night and sees Santa who prefers Cornflakes to the traditional cookies and milk.
9. PAYPAL 2015 – NO PRESENTS
In this sweet Christmas ad, two brothers fear their parents haven’t got them any presents, as they haven’t been out shopping. However they have no reason to fear because their parents bought everything online with PayPal!
10. HARVEY NICHOLS 2015 – GIFT FACE
This Harvey Nichols ad warns everyone of ‘gift face’, the face you pull when you receive a bad present. The ad features a girl receiving a number of bad presents and pretending she likes them. Harvey Nichols says you can avoid ‘gift face’ by shopping for quality presents at its stores.