Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be


When you don’t have enough creative billboard in the world (like this massage billboard), you will create another one.

There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Take a look at the promotional video below:

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