KitKat: The World’s First Massage Billboard



Free massage, anyone?

There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.

The following campaign is awesome. It’s called “The World’s First Massage Billboard” from KitKat. With a bunch of locations across Columbia, anyone tweeting about being stressed, tired or or just needing a break, was replied to with a message from KitKat and location details of where to find one of their special Massage Billboards.