The majority of Australians say there is too much advertising, most is forgettable and it can’t…
Tag: local news
Telstra Has Taken Woolworths’ “Most Valuable Brand” Title
It looks like Woolworths is not the leading brand in Australian market anymore. For the first…
Nielsen Launched DRM, Combining Mobile and Desktop Audiences
Digital industry body IAB and Nielsen have launched Australia’s latest digital audience measurement currency, combining their audience…
Tourism Australia is Targeting China Citizens with Their UGC Strategy
Tourism Australia is looking for ways to spread user generated content push to China. Currently, Tourism…
#mycalvins Campaign Will Go To Bondi Junction Station
Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations. The…
Creative Marketing: Kellogg’s “Amazing Creations” Campaign
Kellogg’s is looking to regain its position as the go-to breakfast item with a brand new…
McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix
It looks like McDonald’s “Loaded” campaign has gone viral. The multinational fast food company has just released a follow…
McDonald’s Australia “Loaded Fries”: Help A French Fries Become A Detective
In its latest campain, McDonald’s lets their fans help a hot chip detective (yes, you read…
Report Says Aussies Are Spending More Time On Tablets Than PCs
For the first time, Australians spent more time browsing content or interacting with apps on a…